TAG Heuer

Edouard Heuer founded his watchmaking workshop in Switzerland in 1860, beginning a legacy built around precision timing and technical innovation. The company patented a crown-operated, keyless winding system in 1869 and developed the oscillating-pinion chronograph mechanism in 1887. Its connection to motorsport and models such as the Monaco helped define a bold, performance-led identity that continues in its contemporary watches.

410 products